The right fit
Medtronic, a Minneapolis MN-based, medical technology company, has extended its sponsorship of Twin Cities in Motion (formerly known as Twin Cities Marathon) for another three years.
"This partnership is a perfect fit," the company proclaimed, "as we share similar values and a strong commitment to make our community a better, healthier place to live and work."
"...we are excited to build upon that foundation in an effort to help create a healthier Minnesota and a healthier world."
Cash payment and marketing entitlements are a big part of the deal, but it started with the right fit.
Posted in Money