Missing info
We came across yet another race application that did not state the city in which the event was to be held. The starting line was identified by two cross streets - but they could have been in any city.
There was no mail-in option (that's a mistake, too), so there wasn't even a clue about the city. A telephone number and email address were listed, but why should we have to call someone to find out where the race is to be held?
Always state the name of the city in all promotional materials. Isn't that just common sense?
Posted in Marketing