Dump the gold, silver, bronze levels

Posted on 03/02/2010 at 07:24:57 PM by David Patt

Don't pre-package your sponsorship benefits.  You are not selling tickets to a fund-raiser - you are negotiating a business deal.  Sponsors may not want entitlements the way you've grouped them.

Here's what IEG thinks about these levels.

Posted in Money

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