A new giveaway?
Races give out a lot of water bottles imprinted with sponsor logos. How about giving runners hand sanitizers, instead?
According to the Advertising Specialty Institute, sanitizers currently rival pens as the most popular logo items.
Sponsors like products that consumers can view and use repeatedly, like refrigerator magnets, pens, desk accessories - and hand sanitizers.
They are much more effective business promotions than logos on banners, printed applications, or web sites.
If race directors can get sponsors to pay for sanitizers, that may be a very desirable item for a goody bag.
Posted in Money