Too many 5k races
Running organizations often complain about too many 5k races and not enough longer distance events.
More runners favor 5ks and like having a choice of events in which they can register.
When establishing a new event, decide which is more important - attracting more runners or offering something less available.
A 5k may draw a larger field right away, but a 10k or longer distance may fill a niche and develop a loyal following over the long term.
Don't try to achieve both goals by offering a 5k and a 10k. You may end up with a fractured marketing message and two poorly attended events.
Posted in Administration