Sponsorship advice

Posted on 11/26/2009 at 12:56:16 PM by David Patt

"Sending hundreds of one-size fits all requests for sponsorship is not only unlikely to get you any significant money, it makes you look amateurish," says Kim Skildum-Reid.

We agree with that statement.  You should always customize proposals to meet the specific needs of each potential sponsor.

Sponsorship is not a donation.  You are selling a business deal, not a ticket to a fund-raiser.  Find out what the sponsor wants and create a package it will buy.

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