Economic model for races
Race directors need to draw a large enough field of runners to attract sponsors, donors (those two are not the same), and others who either want to be a part of the event or hope to benefit from being a part of the event.
Participants are usually not fund-raisers, donors, or prospects. Everybody else is. The participants make the event viable so that everybody else will have something to support.
If you are trying to raise money with a race, that's the winning formula.
Posted in Money