Who knows about your race?

Posted on 09/15/2008 at 02:36:27 PM by David Patt

Prospective sponsors want to know the marketing reach of your event.  Providing a summary of advertising and media coverage from last year's race shows how much (and how wisely) you invested in promotion.  It tells a sponsor what can be expected.

The Grand Rapids Marathon, in Grand Rapids MI, posted its list

You don't have to be a marathon, or a large race, or located in a well-populated area to do this.  Tally the contacts from all of your promotional venues (be truthful) and use them to attract sponsors for your next event.

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