Who knows about your race?
Prospective sponsors want to know the marketing reach of your event. Providing a summary of advertising and media coverage from last year's race shows how much (and how wisely) you invested in promotion. It tells a sponsor what can be expected.
The Grand Rapids Marathon, in Grand Rapids MI, posted its list.
You don't have to be a marathon, or a large race, or located in a well-populated area to do this. Tally the contacts from all of your promotional venues (be truthful) and use them to attract sponsors for your next event.
