Tough times for sponsors
The economic downturn is hurting some sponsors. General Motors and Chevron are among companies re-evaluating sponsorship deals. FBR may soon join them.
Sponsors look for return on investment (ROI) regardless of the economic climate. Find out how your prospective sponsors are faring financially and craft a proposal that will meet their needs.
While many companies will cut sponsorship budgets, they won't stop marketing. They'll just try to do it more wisely and economically.
Posted in Money