Who's the customer?
Runners.
Not the beneficiaries of your charity or the members of your organization. The customers are the participants in the event - primarily, runners
When promoting the event, designing a race course, deciding on amenities, establishing registration procedures, setting entry fees, or structuring results categories, always do what's best for the runners.
Whether the purpose of the race is fund-raising, community activity, business promotion, or anything else, runners are still the primary customers.
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