Stealth sponsorship
We always tell companies how much publicity they'll receive for their event sponsorship. But what if the company doesn't want publicity?
While sponsorship may provide a company with valuable marketing entitlements, it may fret about backlash from shareholders, customers, employees, and former employees who think corporate funds are being misspent.
When soliciting a sponsor, learn all you can about the company's business environment. Are profits down? Has the stock price plummeted? Are employees being laid off?
Sponsors often have to balance conflicting corporate needs. Take those into account when developing your strategy for signing a sponsor.
Posted in Money