Agony?
The Strawberry Festival, in Carthage IL, features a host of events for people of all ages and interests, including the Strawberry Strut 5k. Organizers also offer a walk, advertising it as a way to avoid the "agony" of running.
Ouch!
Many people enjoy running and the only agony is not being able to run.
Try to promote all of your activities in a positive vein. A walk is attractive to people who want to enjoy the scenery at a leisurely pace. It's not an event for people who merely want to avoid running.
Posted in Marketing