Discounts work
Offering entry fee discounts to members of running clubs and other organizations can help your race.
You are not giving up fees - your are getting fees you would not have received otherwise. Additionally, the clubs and organizations to whom you offer the discount can market your race to their members.
Among the many clubs whose members receive entry fee discounts are Chicago Area Runners Association, St. Louis Track Club, Ann Arbor Track Club, Toledo Road Runners, and Greater Pittsburgh Road Runners Club.
Discounting is an entitlement you can offer to clubs in return for their marketing of your event. Don't overlook this benefit.
