The power of e-mail
The Bank of America Shamrock Shuffle, in Chicago IL, the world's largest 8k race, just sent its second e-broadcast in the last five days to the 30,000 people who have registered for the March 30 event.
The e-broadcast, in newsletter form, includes race day reminders, packet pickup information, expo hours, and street closures. It thanks volunteers, supporters, and sponsors. It also announces special contests and premiums.
Build your e-mail database so you can communicate with runners throughout the year. You can give them information they need for registration and competition, and you'll keep your event on their radar all of the time.
Posted in Marketing