Standing out...
It's about being different...or unique...or unusual...
Runner's World's recent listing of ten "up and coming marathons" included the Grand Island Trail Marathon, in Grand Island MI.
The event, established only three years ago, features a hilly course with only four aid stations.
What makes it stand out? According to reviewers, it is "a good introduction to off-road marathoning."
When you create a race - of any distance - identify its unique features and focus your marketing on those. Runners should be induced to run your race instead of another one, or instead of doing something else that day.
Posted in Marketing