Runners as marketers
Runners may serve as effective marketers for your event - even if they don't realize that's what they are doing.
Michigan Runner published a photo of a smiling participant in the Detroit Turkey Trot who was adorned in Santa cap, striped scarf and socks, and (of course) running shorts, making the race look like a whole lot of fun.
Can you find another marketing venue in the picture? (page 31 of the January/February issue).
Posted in Marketing