Effective advertising

Posted on 01/08/2008 at 01:51:12 PM by David Patt

There are a lot of effective ways to use advertising to promote your race.  Logos, slogans, images, and details can all be employed to make your event standout.

This month's issue of Chicago Athlete features ads for three races that caught our eye.  Lincoln Memorial Half-Marathon, in Springfield IL, Green Bay Marathon, in Green Bay WI, and the Flying Pig Marathon, in Cincinnati OH all utilized attractive "grabbers" to get viewed.

Check them out and see what you think.

2 Comments
David: Thank you for mentioning our ad as one that 'caught our eye'. The ad ties in with our branding concept of the race, but I just wanted to correct that the ad is for the Lincoln Memorial Half Marathon, not Abe's Amble. Abe's Amble 10k is another great race we organize in Springfield, but the LM Half is what we are promoting in the ad. Thanks again!

David - Thank you so much for recognizing runabe.com!!

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