Lots of awards
One way to attract more runners is to offer more awards. Five-year age groups produce more award winners than ten-year age groups. Clydesdale divisions may yield up to 48 more winners (if you establish the standard weight divisions).
The Route 66 5k Run, in Wildwood MO, presents awards to the top five finishers in each age group. The Park Ridge Charity Classic 5k, in Park Ridge IL, awards the top one-third of each age group (but always the top 3 finishers).
You can give an award to the middle finisher. That's a nice way to recognize the average runner. You can award the oldest and youngest finishers, the first finisher from your town, the first finisher wearing a particular shirt, hat, shoes, socks, or anything else.
Giving more awards creates more winners. Everybody wants to win something!
