Charity races
USA Track & Field reports that runners and walkers raised a record $714 million through running events in 2006.
In documenting this increase, USATF officials note the acceptance of running and fitness as a cultural norm and the commitment of many participants in road races.
It's important to keep in mind, however, that the vast majority of runners do not raise funds for any cause. Running, especially distance running, is done more for personal accomplishment than for fund-raising.
The biggest advantage events have in securing charity partners is the increased marketing generated for the event, as each charitable organization will promote the event it has targeted for fund-raising purposes.
Charities may also provide events with publicity opportunities, new sources of volunteers, free or discounted supplies and services, and sometimes even lower municipal permit fees.
When deciding whether to involve a charity in your event, think strategically and do what will benefit your event.