Race Director Training
Fifty-seven local race directors gained valuable information about sponsorship, marketing, course management, government relations, and other event issues at a February 3 race director training session in Westchester IL.
Brooks Sports, SignMeUp.com, Chicago Area Runners Association, and Westchester Veterun were among those offering helpful tips to race directors.
Major points:
1. Sponsorship is not a donation.
2. Most sponsors expect exclusivity.
3. Printed entry forms are here to stay.
4. Utilize all available marketing venues.
5. Cultivate relationships with local governments.
Another training session will be held on February 24 in Livonia MI (Detroit suburbs. Speakers will include Whole Foods Market, Brooks Sports, Detroit Free Press Marathon, Race for the Cure, Running Fit, and SignMeUp.com. Get more information and register online for the event.