Spectator support
Very few running events can promise runners enthusiastic support from scads of spectators. Here is one exception:
The Park Forest Scenic 10 (10-miler and 5k), held each Labor Day, has been an integral part of the cultural life of Park Forest, Illinois for 30 years. Located at the southern edge of the Chicago metropolitan area, the residents of this post-World War II planned community will tell you they can travel more easily to downstate Illinois than to downtown Chicago. This distance from a major urban center reduces marketing conflict with big-city events and increases attention to local activities.
The mile markers on the Scenic 10 course are permanently anchored in the ground and look the same as parking and traffic signs. Many residents plant themselves along curbs or on front lawns on race day, viewing passing runners much as they would a holiday parade. Some set up loudspeakers to broadcast music. Others set water pitchers on snack trays as auxiliary aid stations along the course. They stay until the last runner passes.
Kids high-five runners and rows of adults might suddently perform the "wave," offering a distraction from the rigors of a distance race. Spectators somehow know the correct way to cheer, always yelling encouraging phrases like, "way to go" or "lookin' good" or "go runners!"
Music is within earshot throughout the race. A string quartet serenades runners as they enter a forest preserve at mile 1 and exit at mile 5. Madrigals sing in the forest and an assortment of bands - jazz, bagpipe, high school brass, etc. - entertain along the course. Cheerleader squads from local schools perform in uniform, as do moms who used to be cheerleaders (not in uniform).
Village officials support the event and encourage community participation. Can you say the same for your race?