Who are the best sponsors?
Local businesses. Before you start knocking on the doors of national and international companies, contact the businesses that already know and value your community. You may garner an unexpected sponsor.
One small race in an urban neighborhood received a five-figure sponsorship from a local business. The company was accustomed to being the chief supporter of major community events and wanted to continue that role with the race. An otherwise struggling event was now financially secure.
Don't just look for cash, though. Many local business would rather provide in-kind support. Be willing to accept sponsors for services you would otherwise have to pay for, such as printing, telecommunications, emergency vehicles, food, advertising, and medical support.
While all sponsors expect a return on investment (sponsorship is NOT a donation), local business will often value the opportunity to strengthen their community relationships.