No gifts

Posted on 11/22/2012 at 10:57:37 AM by David Patt

NEVER use your position as Race Director for personal gain.  Do not give anybody the impression they can do business with your event or organization if they give you favors (or bribes?).

Do not accept gifts, honoraria, or any monetary or in-kind contributions in your role as race director.  Do not accept product from sponsors.  Tell the provider of the gifts that you are prohibited from accepting them.

Anything that cannot be tactfully turned down should be handed over to the organization (not the race management company) that owns the race.  It should be raffled off, auctioned, or donated to a worthy recipient.

If you are a volunteer race director, you should not receive any compensation for your hours of toil.  You agreed to do this for nothing.

If you are a paid race director, your fee is your compensation.  You should not receive anything else.

Check out the RRCA Race Director Code of Ethics for detailed standards of conduct.

No "Athena" divisions

Posted on 02/16/2012 at 07:48:59 PM by David Patt

If you offer Clydesdale divisions in your race (runners compete in weight divisions instead of age divisions), don't create an "Athena" division for women.

It's discriminatory and patronizing.  It's no different than referring to "men and ladies."  Use terms that are equal.

You can have "Adonis and Athena" divisions or "Male and Female."

Calling larger women "Athena" is not flattering and won't get more women to compete.

Will Komen flap hurt its events?

Posted on 02/03/2012 at 08:08:46 AM by David Patt

I wonder how the flap over the Komen Foundation cutting off funding to Planned Parenthood for cancer screenings will affect registration for Race for the Cure.

Runners want t-shirts

Posted on 01/14/2012 at 12:36:56 PM by David Patt

Road Runners Club of America asked, "What's your favorite race gift?"

Here are the answers:

Tech Race T-shirt - 40%; Finisher Medal - 25%; Race Vest, Fleece, or Long-Sleeved Shirt - 17%; Cotton Race T-shirt - 11%; Other Race Gift (Keychain, Keepsake, etc.) - 4%; Race Coffee Mug - 3%.

If you are thinking of getting rid of race t-shirts, DON'T!

Beer sponsorship

Posted on 11/27/2011 at 02:24:42 PM by David Patt

Schools often refuse to sign beer sponsorships for any events because they don't want to create positive messages about alcoholic consumption.

Here's a community confronting the same issue.

Sponsorship vs. advertising

Posted on 10/20/2011 at 10:39:26 PM by David Patt

Here's a company that found event sponsorship more valuable than advertising.

Runner friendly communities

Posted on 10/09/2011 at 04:05:43 PM by David Patt

Find out what's so great about RRCA's "Runner Friendly Communities."

Designations were awarded in Fall 2011 to: Allen Park MI, Carson City NV, Decatur IL, Knoxville TN, Lawrence KS, Lynchburg VA, Missoula MT, Reading PA, Salem MA, The Woodlands TX.

Free radio is not free

Posted on 09/28/2011 at 10:03:13 AM by David Patt

Somebody is paying for it.

When radio stations offer "free" air time as part of a sponsorship deal, it may be free to your race, but it's going to be paid for by someone else.

Radio stations do not sponsor events to promote themselves.  They sponsor events to acquire something of value they can sell to their customers - like air time, packet inserts, banners, etc.

So, they'll sell the air time to another company, whose name will be mentioned in the spots promoting your event.  They'll sell the right to place inserts in your runner packets to another company.

When you sign a radio sponsor, include a provision that allows your event to approve any sponsors signed by the radio station.  You don't want a company that conflicts with your sponsors nor one that may be incompatible with your event (like a beer sponsor for a race produced by a local school district).

"Free" radio spots are not donations.  They are part of a business deal.

Kids' races

Posted on 09/13/2011 at 01:21:10 PM by David Patt

Lots of races issue bibs with the number "1" to all the entrants in kids' races.

Often, however, kids like three, four, or five digit numbers with everyone receiving a different bib number. 

It makes them feel like real runners.

Running in your underwear

Posted on 07/11/2011 at 03:04:52 PM by David Patt

"I see London, I see France..." is the lead ad line for the Undie Dash in Chicago IL.

Lots of runners will probably wear more than they would when running, but the appearance of boxer shorts (on men and women) is a bit unusual on a race course.